For Klyro, a tech startup, we developed a bold, versatile brand identity that reflects innovation and collaboration. The visual system uses structured grids, vibrant colors, and dynamic layouts to echo the brand’s forward-thinking approach. Each element was designed to engage remote teams and communicate clarity with confidence and energy.
With Klyro Studio, OUSYA set out to create a branding system that could capture the bold and cinematic perspective of videographer Daniel Ortega. The challenge was to design an identity that could stand alongside the energy and scale of moving images, while still maintaining clarity and versatility. We began by analyzing Klyro’s storytelling approach and the emotions conveyed through his video work, translating those qualities into graphic elements that could express the same power in a static form. Strong typography, dynamic layouts, and a flexible design system became the foundation of the brand identity.
The final branding successfully mirrors Klyro Studio’s fearless and visionary style. Every design choice—from the color palette to the typographic hierarchy—was intended to support the brand’s storytelling capacity, ensuring that the visuals felt cinematic and bold across every application. OUSYA’s contribution helped transform Klyro Studio from a personal creative practice into a brand with strong recognition and presence. By connecting Daniel Ortega’s unique style with a cohesive identity, we enabled Klyro Studio to communicate with clarity, professionalism, and creative strength.
