Vinterra’s brand identity and photography direction were crafted to reflect their sustainable values and editorial focus. We delivered an aesthetic rooted in natural tones, minimal layouts, and meaningful visuals. The result is a look that feels both conscious and premium—perfect for a fashion label that tells stories through texture, light, and space.
Working with Vinterra Collective gave OUSYA the opportunity to explore the storytelling power of photography. Under the direction of Art Director Mila Sørensen, the project aimed to capture not just visuals but emotions, weaving imagery that reflects collaboration and artistry. We carefully developed a visual style that blends natural tones, strong compositions, and subtle detail work, ensuring that each photograph embodies the unique energy of the collective. The process was highly collaborative, with creative discussions shaping how we could best express Vinterra’s vision in a way that feels authentic and timeless.
The resulting photography series became more than documentation—it served as a narrative tool that strengthened Vinterra Collective’s brand presence. Each image was crafted to evoke connection, offering viewers a sense of the creative spirit behind the collective. OUSYA’s role was to bring consistency and refinement, ensuring that the visuals would not only stand beautifully on their own but also align with the broader identity of the brand. Through this project, we highlighted the value of photography as an essential part of branding, capable of building trust and emotional resonance with an audience.
